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Kimberley , Northern Cape , South Africa
OPEN JOURNAL IS A BLOG FOR, GENERAL AUDIENCE.NEWS,ENTERTAINMENT,ADVERTISING AND MARKETING.

Saturday, September 13, 2025

IDEA THAT STARTED WITH R700 TURNED INTO A DREAM

From R700 to a National Brand: The Inspiring Story of Lethabo Mokoena and Walk Fresh

Nine years ago, with just R700 and a vision, Lethabo Mokoena set out on a journey that would redefine sneaker care in South Africa. What began as a small sneaker-cleaning service run from his home has now evolved into Walk Fresh, a thriving business with multiple stores across the country.

Mokoena’s story is one of resilience, innovation, and belief in the power of starting small. At a time when many young entrepreneurs struggle with access to funding and opportunities, he turned his passion for sneakers into a brand that speaks to style, culture, and professionalism.

Walk Fresh has since become more than just a sneaker-cleaning business. It’s a movement that celebrates sneaker culture, offering premium cleaning, restoration, and maintenance services to clients who understand that sneakers are not just footwear—they’re a statement.

Mokoena’s growth has been fueled by consistency, customer trust, and a strong commitment to quality. Today, Walk Fresh is recognized nationwide, serving sneaker lovers from all walks of life, including students, professionals, and celebrities.
For Mokoena, the journey is only just beginning. His success is a reminder that dreams do not need millions to take off—sometimes all it takes is determination, a small starting point, and relentless effort.

Get in Touch with Walk Fresh

☎️ Calls: 010 023 2585
📱 WhatsApp: 069 542 9630
📧 Email: hello@walkfresh.co.za
📘 Facebook: WALK FRESH

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